Tuesday, February 5, 2013

Farmer as main character... in commercial

Dodge RAM commercial. Fot.: YouTube.com

In the United States, there are few days treated as national holidays. The best example is the final game of American football league crowning struggle in the National Football League. This unique game called the Super Bowl is the most important part of the huge sporting, but also cultural event, which is celebrated in the U.S. just as a national holiday.

A characteristic point of the game is a special block of commercials, which presents the most expensive, but often the most interesting spots. This year's final of the Super Bowl was played two days ago, and one of the best commercial was made by Dodge. Interesting spot was devoted entirely to farmers.
Before I go on watch the commercial:


Image in this video is a presentation of several very impressive and incredible photographs combined with photos of Dodge Ram pickup truck (one of the most popular pickup in the U.S.). The soundtrack, is a montage of the speech of American radio legend Paul Harvey, which was first delivered in 1978 at the FFA convention. FFA - Future Farmers of America, is an American organization for children and young people. Main purpose for FFA is to support the future of farmers and people working in agriculture.

Dodge RAM commercial. Fot.: YouTube.com

The main character of the speech, and in Dodge commercial is a farmer. And the message is clear and very readable. Harvey with beautiful words draws attention to the important role of the farmer in the economy and in the world.

Dodge RAM commercial. Fot.: YouTube.com

But that's not all. It's a commercial of a car. As I wrote above - Dodge RAM. Producer of this car reached an agreement with the FAA. Each play of the commercial on this page: http://www.ramtrucks.com/en effect of transferring the funds to the account of the FFA. The goal is one million dollars. Of course, I keep my fingers crossed and I encourage you to watch it.

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